Video Production Overview:
How to Produce a Great Video Yourself!

We are in a golden age of video production...! It's never been simpler or easier to have a video produced for you or for you to make one yourself...!

Let's take a broad look at this bright new universe of producing digital videos...!

We Are in a Golden Age of Video Production!

Video is the brightest star in the universe of entertainment, business and news content creation and its use in the coming years will only continue to increase!  Why is this? Why is it now such an important part of entertainment, business, sales, education and social media etc.? It's simple ...

* Visual communication in the form of videos has power like no other medium.  It can bypass the need for words and gives the viewer a conceptual understanding of the material being presented.

The old adage ... "A picture is worth 1000 words" has never been truer! What can you do with video today... Well… things like...

  • Watching your favorite TV program streaming over the net,
  • Skypeing with your friends,
  • Uploading a funny video to Instagram,
  • Creating a six second Vine video that amazingly delivers a complete concept to the viewer,
  • Videoing a breaking news event on your smart phone and uploading it instantly to social media so that it can be viewed around the world almost in real time... Absolutely amazing!

We are able to use this powerful visual communication medium... the video production... easily and more broadly than ever before in history. 

Digital devices continue to get smaller but yet, more and more powerful every day. 

Powerful enough to handle the rigors of capturing HD video, video editing and production and... finally...  Exporting the video to a platform or media where it can be shared with others and viewed. If I'd been told 20 years ago that you could...  On your phone...

  • Record high-definition video,
  • Edit it, and
  • Share it... All on one device...

So that people could easily access it and view it, with excellent quality... I wouldn't have believed you but... here it is... and it all can be done so easily now days!

Has the Video Production Process Changed in This New Digital World?

Social media platforms such as:

  • YouTube,
  • Facebook,
  • Twitter,
  • Vine,
  • Instagram etc. ...

Have created a new golden age of video production and distribution... But... You might well ask... has the actual production process changed with the advent of this new digital age?  I would say... Yes... and... No! (Smile).

Whether you're a professional or amateur videographer... Producing a video still follows the three basic steps in the video production process...  of Pre--Production, Production and Post-Production. Things like...

Granted, if you're a "weekend videographer" videoing a family gathering, such as a birthday or anniversary, or you just capture a lot of video on your phone that you love to quickly upload to your favorite social media platform, you may not put too much thought into, or care much about, figuring all this out before hand...

But… Even then… in some way… you will still go through the steps of the video production process, even if it's in your head, and "on-the-fly", as you shoot.

However… If you want to put more meaning and entertainment value into your videos you will need to produce great, professional looking video material… And that's where you'll need to know the tools, techniques and resources that will help you produce this type of video. And that is even if you're doing the whole video on your smart phone!

There's something special about videos. They grab an audience's attention, and connect with them, like no other medium...! Whether you want to make them yourself or have them made... there is no better way to communicate to people...! People love videos...!

Have fun...!  Dan (Editor)

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