Video Composition:
How to Become a Video Craftsman!

Video Composition CraftsmanshipBecoming a Video Craftsman!

Your goal in video composition is to create a video that will allow your audience to see, hear and feel the scene, subject or world in new ways...!

This is how you can do it…!

What Is "Artistic Talent"?

The composition of a scene or subject is an art! So... How do you acquire this elusive talent? 

Video Composition – Artistic FlairArtistic Flair!

Well ... for example ...Have you ever wondered why there are paintings that endure for centuries and are considered priceless...

While others end up at yard sales and thrift shops?

The difference mainly hinges on an elusive quality called by many as "Having an Artistic Flair".

Artistic flair (talent, aptitude) goes far beyond just a mere familiarity with the basic tools of the medium...

In the case of Leonardo da Vinci and the Mona Lisa…His basic tools of paint, brushes, canvases... 

To an ability to expertly  use those tools and techniques to really communicate his own inspiration, vision and creativity... And therefore... able to create an intellectual and emotional experience in the viewer or audience that is timeless and that they will appreciate and remember.

How do you become such an expert craftsman?

Becoming a Craftsman... Using the Tools of Video Making...

Video Composition – Becoming a Craftsman!Video Composition – Becoming a Craftsman!

We all can't be Leonardo da Vinci's ... But ... We all can become craftsmen in our particular fields... In video production a thorough understanding of the tools of video making, such as…

Is... without a doubt... fundamental to your success in becoming a craftsman in this field...!

It must be a thorough  understanding... As those who never get beyond a basic  understanding of their tools... as essential as it might be... seldom distinguish themselves and at best will be considered "good" technicians.

But ... When you get beyond the "basic understanding" of your tools to the point that you know them so well that you are an expert and have no further attention on them... then ... and only then... can you truly concentrate on bringing your own vision, inspiration and creativity to life.

At this stage, you  (the videographer) are now able to create something that's interesting,  meaningful and has an impact on your audience.

You are, at that point, now a Craftsman... You know how  to do it expertly... and can now move past worrying about technique to building a great video that truly communicates to the audience what you want to get across .

Your Growth As a Videographer… Using Your Tools and Techniques…

Your Growth As a Videographer!Your Growth As a Videographer!

The sequence of growth of a videographer is that he or she first learns the basics and then becomes expert in using the tools and techniques of videography and masters them to the point of becoming a real expert in their use.

At that point... He or she will then be able to look beyond the "mechanics" of videography... To the aesthetics of being able to really express himself or herself visually and create the impact he or she desires on their audience.

But now that you know your equipment and techniques very well ... How do you do that?? How do you then go on to create an emotional impact with your audience?? It’s in the way you use  your tools to setup and execute the scenes so they bring about your desired response from the viewer!!

Composition  are the rules of how  to invoke the desired emotional or intellectual response from your audience.


* Can be defined as... The arrangement of elements in a scene or sequence which conveys intent, meaning and evokes a specific emotional or intellectual response in an audience when they view it. It is what you want them to "think" or "feel" when they see your film or video...!

Use Creative Video Composition When You Shoot a Scene...

Communicate  to your audience...! 

Always try to create something interesting and meaningful when you shoot a scene. You can involve your audience intellectually and emotionally by using the rules of composition.

For example…things such as...

* Try different camera heights or angles to make the subject of the shot appear weaker, stronger, more dominant, taller or younger etc. to your audience... You can be very creative with this... Let your imagination run wild!

* Positioning the camera  that your audience gets the feeling that they are part of the action or that they are in the scene or shot themselves! It's a great way to ensure that they are involved in the action!

* Positioning the camera closer or further from subject to control the perception of space and distance by the audience. It's also a great way to keep them oriented and emotionally involved with your film or video!

* Selecting an odd angle to shoot the shot or scene that will elicit a particular emotion or attitude in your the audience. Just be sure to plan it well as, with odd camera angles, a little goes a long way or it could turn out looking campy!

* Moving the camera in and out to capture the emotion of the subject for your audience... such as in a close-up shot to capture anger, fear or anxiety... or a long shot to capture the panorama of the scene and give the audience a sense of space.

These are just a few examples...  It's okay to try lots of different things to produce a better or more meaningful video scene, sequence or camera shot! 

The Rules of Video Composition...

The Rules of Video CompositionThe Rules of Video Composition

Of course the rules of video composition are  violated from time to time by expert videographers and filmmakers... Resulting in some superb and unique video and film productions...!

But...these guys through lots of experience really know what they are doing and what will “work” and make an impact in their particular video production and with their audience!!

Just remember...especially if you're just starting out in video production...these rules of video composition are there for a reason...!! They been formulated over many many years of film and video making. They do represent the things that most audiences find pleasing in the composition... the "look and the feel"... of films and videos.

Using these rules well will help your audience to stay interested and involved with your production. Which… Of course, is the whole idea if they're going to "get" what you're "saying" in your film or video.

Learn your tools and techniques well so that you're not worried about them and can use creative video composition and have some fun with it!

You'll make an impact with your videos and your audiences will love your work...!

Have fun...!  Dan (Editor)

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