The use of mobile video advertising has exploded with the advent of super-fast mobile digital devices and high-bandwidth 4G networks.
When it comes to advertising anything... Nothing makes more of an impact than advertising with the help of a short and vibrant video!
I'm sure you've seen... If you use a mobile digital device... Some very clever and dynamic advertisements!
It's no wonder that nowadays nearly
everyone in the business world wants to get into advertising their
products and services through the use of mobile video advertising. To successfully make your business known, and for your products to sell, you naturally want to advertise where the most people (with the most spendable income) are.
It's a little bit different form of advertising than you will find in Film, Television or Print media as it's developed just for these types of personal digital devices and their users.
So most mobile video advertising is created along these lines... Colorful... Action-filled... and Dynamic... with very special attention paid to how it looks on the mobile device's small screen.
With the advent of 4G networks many people use their mobile devices as the focal point of their daily life. Their data connection is super fast, it's more affordable than ever and they have access to vast amounts of information almost instantly.
It's easy to see why advertisers covet this worldwide market and want to advertise across these networks.
They know that to compete with other advertisers in this market segment they have to understand and pay close attention to the buying habits of these potential customers.
Mobile Programmatic advertising uses real-time data gleaned instantly from the mobile users own personal...
So that the mobile marketer can put advertisements in front of him that will peak his interest at that particular moment. The key to programmatic advertising is speed !
It gets the advertised message in front of a prospective customer without delay.
That's quite an advantage over the slower, more traditional video ad buying model that's been used in the past and advertisers are enthusiastically going "all-in" on this newer method.
What an advantage it is to be able to put your targeted ad, almost instantly, in front of a customer who, through his browsing habits and other information, has indicated that he may need or want (at that particular moment) what you're selling.
This powerful combination of display advertising using dynamic and vibrant video, audio and images coupled with, real-time data that indicates that the customer may be interested in this particular product, is a hard combination to beat!
The fact is ... For vast numbers of people, around the world, digital mobile devices are absolutely the key tool that they center their daily life around. Their attention is almost always on their mobile device!
By using the immense power of mobile video advertising to interest and educate their potential customers in their products... they have made this type of advertising the most rapidly expanding part of their worldwide marketing plans!
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