Okay... You're thinking of contacting a freelance videographer to do a video for you of a special event or one that will market your company's services and products. Good! But... How do you choose the best one?
Having a video made is the best way to capture the memories of an important event (such as a wedding, anniversary or graduation etc.) or... if your a business... a great tool for communication... whether it be for your customers or your employees.
For businesses especially .... A corporate video is one of the best ways to market and promote your company. Videos are fun and interesting, they get your customers attention and if done well... they will get your point across like no other medium. And for small businesses especially... they can level the playing field with your competition and bring you in lots of business!
Okay... How do you get one made?
How do you do it? How do you get your video made?
Well… There are three avenues:
If you're like most people you don't have the time to do this yourself. And... If you are doing a corporate video... There is too much other stuff to do to run the business successfully especially if you're a "one-man band". It usually boils down to hiring a freelance videographer... or... go to a video production company to have your video made.
But… If you're going to go with a professional... How about the bottom line! The cost to make this video? Again… If you are an individual or small company you have to watch the budget and you want to ensure that you get the most (value) "bang for your buck" .
Here are a few tips when you're making that important decision on who you will have make this video for you.
Usually he's a jack of all trades and a small businessman in his own right. He may work alone or have a group of people he works with on a contract basis.
He or she will be proficient and knowledgeable in the main phases of the video production process...
The freelance videographer's biggest selling point over using a video production company is usually their lower cost!
The next biggest selling point is that you can be a little more "hands-on" production-wise with a videographer than with a video production company.
Most freelance videographers will emphasize that when you're dealing with them... you are dealing with the head of their company... The "Boss"! They can be more flexible and responsive to your needs and will work with you more closely than the bigger video production houses.
Another selling point would be that most videographers are very flexible in
their time and will work with the small business owner to get the
production finished on the agreed-upon time schedule and budget.
Also... most would emphasize that you can get a more "personal experience" meaning a closer working relationship than with a larger video production company. This is important if, during the video production, you want changes made to the script or the "look and feel" of the video. And all usually done at a lower cost… Which of course is very important especially to the small business person making a corporate video as the video being made will represent the business as a whole.
Those are the major selling points… And they are good ones!
What do you need to look out for when choosing a freelance videographer?
video production always goes through three main phases... Pre-production, production and post-production no matter how simple the
video is. The better each phase is done… Well… The better the production will be in the end!
So… Take a close look at the videographer's...
By looking at these three areas you should be able to get a very good idea of how your video may look and if the videographer has the experience and resources to actually get it done... The way you want it, on-time and in-budget.
Let's take a look at these areas individually...
As far as his portfolio and experience… Has he actually produced the kind of video that you need and want for for the event (such as a wedding, anniversary celebration, graduation etc.) or for your company's corporate video?
You want to look closely at examples of his work and ask a lot of questions!
It would be a good idea to talk to him about the 3 phases of video production and how he handles each one on an individual basis.
In pre-production for example... will he be able to help you turn your idea into a fresh and interesting video that will have appeal to the audience that you're presenting it to. Does he have experience in writing a good script? Can he put together a storyboard that includes all the scenes needed to create a coherent video that can be pushed through to completion...
On-time and in-budget?
What kind of assurances can he give you on keeping delays and cost overruns to a minimum? Who pays for them if there are delays?
All are questions that must be answered before you proceed!
The key question to answer is ... Does he have the resources to produce the video on-time and in-budget…
Meaning… Does he have the camera equipment and video editing capabilities to actually produce a very professional looking video that can be outputted in whatever video file format you need so it can be distributed to your audience (family, friends, customers, associates, sales staff etc.)?
Here are some important things to know...
Bottom line... Does he actually have the means to shoot, produce and put your video in any form that you need so that you can easily get it out to your intended audience?
Of course... One of the most important considerations when you're hiring a freelance videographer is does he have...
Are you are legally protected? Be sure to ask questions about this! This is especially true if you're making a corporate video for your business.
If he's operating as a small business does he have a license to operate in your city and state? Since he is a small business himself... does he have insurance coverage? And... if he's using a crew and/or actors does he have the proper insurance coverage for them also?
Is he knowledgeable in the use of (and does use) consent forms and observing copyright laws?
So... that when he turns over the completed video to you... it is properly documented that you own and reserve all rights to the material? You don't want to have any sort of legal liability if something happens while shooting the material or after you distribute your video... You just want to have your video made and be able to have it viewed with no worries!
If he can satisfactorily answer these questions and any others that you may have... and you can see from his references and portfolio that he has produced good looking and sounding videos in the way that you'd want your video to look... then... There should be no reason why using a independent videographer wouldn't work for you.
Again… The freelance videographer tends to work closer with a customer, be more flexible, is more economical and will usually be a little more accommodating if there are changes to be done even late in the production cycle.
Just be sure to do your homework... Gather as much information as possible... ask all the questions you need to... and if you like what you see and hear then "go for it"!
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