Explainer videos may be the best way for a business, of any size, to really engage and excite their customers! Here is an in-depth look at what they are and how they can help you increase your sales!
The perfect explainer video is one that quickly and clearly gives your target audience...
All in about 90 seconds.... Bang!
Other surveys report that for some businesses... conversion rates have increased by as much as 144% on the products and services that use explainer videos for their promotion.
They have the ability to bypass language and show your customer exactly the concept and idea that you're trying to get across.
In 90 seconds you can give much more information to a customer than would be possible by using text alone. The customer can "see" the entire concept. Videos are engaging... If it has a good "hook" in the first few seconds of your video... customers will normally watch it to the end. And, of course, if you can get them to watch it to the end then there's a good chance that you'll get a conversion ($$$) out of it!
And, an added benefit of customer engagement through the use of videos is... you can increase your search engine rankings... Making it possible for more and more people to find you, your products, your services and your business on the web and on social media... And that is always a good thing!
There is a wide array of ways to publish your videos so that you get them seen broadly for maximum exposure of your product or service. These types of videos are easy to include on your social media platforms, website home pages, landing pages or product pages, or in your email marketing... and that's just to name a few outlets. They really shine in mobile video advertising also as they can be accessed and played easily on mobile devices.
One of the great advantages of using video marketing is that many of the video publishing platforms have made it very easy to get detailed statistics on exactly how your customers are responding when viewing your videos. Through the use of these statistics you can get a very good idea of what impact they are making on your customers.
Using YouTube insights and Google Analytics are just two of the ways that you can get solid survey data on the effectiveness of your videos. And having this type of data will make it easy for you to fine tune your message in your next round of videos so that they are even more effective!
Okay, there are three basic ways to get this done...
Also, you have the added advantage that, no one knows your product or service like you do, and what your vision is on how to present information about it to your particular customers. In promotion and marketing the personal touch is kind of unique, it really comes across well to potential customers.
They know that they are hearing about your product or service straight from you! If you keep your message simple and your video production... short and to the point... you can produce a wonderfully effective promotional tool, at a much lower cost than having it done by a freelance videographer or video production company.
Don't be afraid to try if you have the time, inclination and enthusiasm to make one. There are plenty of resources on the web that can help you self produce and publish your own explainer video.
For small businesses it is especially important that your promotion reflect the quality of your business. Maybe you would like to produce your video yourself but have concerns about the quality of the video production and how it would represent your business in the eyes of your customers. And, of course, there's always the financial pressure to get the highest quality promotion you can at the least amount of cost.
Hiring a freelance videographer can be an excellent compromise and a viable solution to the cost versus quality problem.
Freelance videographer's normally do very good work, at a lower price, as they are essentially a "one-man band" and are not dealing with paying a crew of specialists to produce the video. One of the added benefits of working with a freelance videographer is that you can be more involved with the video production itself and, in that way, can help craft a video that says exactly what you want to get across to your customers. Also, since there is a more personal relationship, freelance videographer's or normally a bit more flexible on changes to the video while in production.
The only caution is that you have to do your homework well before going this route. The videographer you are considering should have some experience in producing videos like the one you have in mind.
Be sure to look at his or her references and portfolio to see what types of videos they have produced and what the quality of the videos look like before entering a contract.
Most business owners know their product well but, in their own estimation, really have no idea on how do you effectively promote it.
One of the strengths in using a video production company is that you can pick a company that has had a successful track record in making promotional videos for products just like yours. Many video production companies not only offer the high quality production of your promotional video but, also very solid advice on the promotion and marketing of your products in general.
Another added benefit is that when you work with a particular production company they can easily produce similar videos in the future for you.They will already know the style, look and feel, and type of message that you want to get across. You won't have to "reinvent the wheel" every time you want a video made that is similar to the last one.
This is, obviously, the most expensive way to have a promotional video produced. But, it is the surest way to get a video that...
These types of video's are proven to boost customer engagement and sales! If you're not already using them in your promotion and marketing you better get busy! Don't let your competition leave you behind!