Corporate Videos:
Does It Make Sense to "Do-It-Yourself"?

Do-it-yourself corporate videos may make sense if your small business is on a tight budget...  Let's take a look at the pros and cons of doing your own corporate video production!

What Are Corporate Videos and Why Are They Important to the Success of Your Business?

Okay... Let's start with what a corporate video is... It's a generalized term that can be broken down into several different types of video productions.

It can be a powerful promotional and sales tool.

You can focus your video on relaying to your customers the features and benefits of your company... your products and/or your services.

When used in this way... The video can deliver a powerful... "Call to Action "... For your customers to take the next step in the buying process.

It can also be focused internally... As it is the perfect medium to best get across the vital information you want your employees to have such as...

  • Product orientation
  • Training
  • Company rules and policies
  • Morale and team-building activities...

It just depends on your audience... Do you want a video that promotes your business, products and services or... Do you need a video that gives information, expertise and brings in focus company policies and goals? It can be an excellent tool for any of these things!

Videos engage your customers and employees like no other medium. They can even bypass language and give the audience an easy way to relate to and understand the message you're trying to get across.

An entertaining and interesting video will always engage an audience. And, of course, that is the first step in getting your idea or message across!

Corporate Videos… Quality Versus Cost…

As with any business... Especially small or medium-sized businesses... You're always concerned with how much money you need to spend on marketing and promotion.

This also goes for internal promotional or organizational uses of a video... Such as team-building or training purposes.

Should you Do-It-Yourself?

* The first thing to consider is that the video you make will directly represent your company... And when people watch it... They will associate the quality of the Video  with the quality of your Company !

For most business owners the thought is always... What will get me the best "Bang for my Buck".

In other words... What is the least amount you can spend that will bring you the most revenues in return.

Well... I'm sure you're very familiar with this problem... So how about a corporate video production? 

This is a natural thing as people are conditioned to expect high production values... Meaning that at the very least they want to see...

  • Good camerawork,
  • Great sound,
  • Clear concise video editing,
  • Sharp graphics and a good story or interesting message...

And that's when they watch any  kind of video... Not only corporate video productions.

So... Everybody loves them... One would be great for your business! What's the best way to go if you want to produce a do-it-yourself one?

Okay... Here are some other things to consider when you're looking at which way to go on this.

The Video Production Process… What You Want to Consider before You Make Your Video…

#1. First and Foremost… Your Budget… How Much Are You Willing to Spend?

You don't want to produce a bad or amateurish looking video... but...

If you don't get too elaborate or too ambitious (and you have a bit of confidence in yourself)... You can produce a surprisingly good, simple and straightforward video production... that will get your point across very nicely...

Of course... I'm assuming that you either already have or can gain access to the proper video equipment needed to produce a high quality production. If you can you should be able to produce a very good-looking video at a relatively modest cost.

#2. Do You Have the Video Equipment That You Will Need?

Obviously you'll need video equipment to produce your video. The basic equipment for any video production is... of course...

  • A multimedia computer that is powerful and fast enough to run the more robust versions of the latest video editing software.

  • A good digital video camera or camcorder that shoots in high definition (that's the standard these days!).

  • The more robust versions of video editing software such as Adobe, Sony, Avid, Pinnacle etc. that will give you the flexibility you need to produce a good looking and sounding video.

So... When you look the above over… Do you have this equipment or do you need to rent or buy it?

#3. Do You Have a Good Idea of the Story, Pitch or Information That You Want to Get across?

Do you have a very good (and as original as possible) idea of what you want to get across in your video? 

What story do you want to tell, what point do you want to get across, what do you want to interest your audience in.

Of course... If it's a "Call to Action" (What you want your audience (customers) to do to acquire the products, information or services being shown in the video)... then... how will this video lead them to that point!

If you feel that you have a good idea and you know what you want to get across in the video then...

You also need to be able to organize the production a bit so it can be done in an orderly fashion and not drag on and on. How can you organize it?


You have to organize any video production... big or small... amateur or professional if you want it to achieve your desired result. 

If you don't... You get yourself into the seemingly never-ending loop that many video producers (even the pros) find themselves in of constantly changing the story.

And in doing that... Add hours, weeks or even months to the production. You can start "chasing your own tail" so to speak. Whether you're an amateur or professional... getting into this loop will cost you time and money... Not to mention... A lot of aggravation (smile).

#4. The Production of the Video Material... How Much Quality Do You Need?

If you're doing this yourself you may not be looking to do an elaborate production.

Such as... Shooting on location, talent (actors), costumes, exotic lighting etc. but...

Maintaining good "production values" (The quality of the "look and feel" of the video plus clear sharp audio) means you'll have to take some time to get it right.

Your scene and shot set up, camerawork and audio work has to be done right!

There's only so much you can do to clean up material in the video editing stage. You need good material to work with and that starts with good production!

#5. Post-Production... Putting Your Video Together... Do You Have the Facilities?

You'll need to know your way around your video editing software. If you shot excellent material in the production stage you should have a pretty easy time of it when you go to edit it.

The other main thing to consider in post-production is how you're going to disseminate your video. For example...

  • Is it going on a video sharing site such as YouTube?

  • Are you going to create DVDs that can be passed out as promotional material to customers?
  • Will you stream your video on your company website?
  • Will you present it to your customers or employees in a conference setting?

There are many ways you can disseminate your video... just make sure you have a good idea of how you're going to get it out so that in the final stages you can use the most optimum audio and video file formats to export the final product.

My Recommendation...

Okay... Now that you've looked at some the factors that go into shooting a corporate video take a look again if you want to invest the time and energy into producing one yourself.

My recommendation on do-it-yourself corporate videos is that you have a crystal clear vision of the idea or message that you want to get across and then keep your production "simple" and "to the point". It's far from impossible...

As a matter fact it can be fun and quite rewarding! Check out the articles on this site more information on producing great video!

Just remember... Amateur and professional filmmakers are making full-length features with iPads and iPhones these days!

There's no reason... with a little planning and organization... that you can't also create a great looking corporate video yourself on a modest budget!

Go for it...!

Have fun...!  Dan (Editor)

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