C/APH (Cycles per Active Picture Height) – A Television transmission term. The periodic pattern of a TV picture expressed as the ratio of picture height to the period of the pattern. It's actually a measure of the spatial frequency of this pattern.
Cable – News, entertainment, sports programming and/or telephone and Internet services delivered to subscribers via coaxial or fiber-optic cables for a monthly or yearly fee.
Cable Equalization (video cable) – Equalization is a term used when you're trying to keep an optimum balance between low and high signals. In this case, cable equalization is the electronic process of ensuring that the higher and lower frequencies being transmitted are not lost due to cable length. In doing any sort of equalization you want to preserve and transmit the most optimal signal possible so as to ensure the best quality reproduction.
Cache (computers) – A superfast physical memory storage area usually located on a computer's motherboard. It is used to store data for fast access by the computer's CPU (Central Processing Unit). Also see: Video Editing Computer CPU.
Call Sheet (video production) – On the set of a Film or Video production the Call Sheet Is the daily schedule for the cast and crew. It shows when they're supposed to report, where they're supposed to be and what they should be doing at any point in the day's production.
Call to Action (video marketing) – In your promotional and sales material it is the instruction given or implied to your customer to take the next action that's needed for them to secure your product. It could be clicking on a link, filling out a form, giving their credit card information etc. It is the next step that you want them to take in the sales process.
Camcorder – This is a contraction of the words Camera and Video Recorder. The camcorder gives the photographer or videographer a way to capture, record and, in some cases, edit the video material all in one device. Once the video material is captured, the camcorder also is capable of downloading the material to a storage device such as a computer for further editing or can upload the material to be published, such as to a social media site on the Internet etc.. Also see: Digital Video Camera.
Cameo – 1. In film and video production a cameo usually refers to a brief appearance in the film or video by an actor. A lot of cameos will feature a famous actor, prominent person etc. who would not ordinarily be in such a role. 2. The cameo is also a type of camera shot. The subject of the shot is filmed against a neutral or black background. 3. The original meaning of the word cameo is "a small piece of artwork".
Camera – An electro-mechanical optical device used to capture and process moving or still images. A camera is the basic piece of equipment involved in photography, videography and filmmaking. Cameras come in various sizes but, have some basic components in common. These components include: 1. A camera body. 2. A lens system 3. Some type of viewfinder. 4. Electronic circuitry to control and carry out various camera features and functions. 5. An image recording and storage system. 6. The capability of transferring the images to other devices or networks for viewing, further processing or storage. Also see: Digital Video Camera.
Casting – Choosing the actors for production. (Also see: The Video Production Process: Video Production Explained! ).
CATV (Cable TV) – A method of television transmission that uses cables to transmit the electronic signal instead of wirelessly through the atmosphere. This method of transmission can give a superior quality picture transmission as it is not affected by atmospheric conditions.
Celluloid Film (filmmaking) – Film made out of cellulose nitrate or cellulose acetate and coated with a light-sensitive emulsion suitable for capturing images. Celluloid film has been the standard image capture and storage medium for filmmaking for well over 100 years. In the last 20 years it has been rapidly replaced by digital image capture formats.
Cinematography – The technology of creating the visual elements of a motion picture or film. This can include such things as the camera angles, framing of the shots, lighting the scene, composition, basically anything and everything the audience will see in the shot, movie scene or sequence. In a movie production the person responsible is called the Cinematographer or Director of Photography. Also see: Video Production Camerawork.
Commercials (video marketing) – A film or video production done with the purpose to sell a product or service. Also see: Types of Video Productions.
Corporate Videos – A video production used by a company, business or corporation for the purpose of marketing and promotion to its customers or communication within the organization. Also see: Corporate Videos.
Costume (video production) – 1. The clothing, jewelry, footwear, wigs etc. that actors wear in a scene or production. 2. The department responsible for the design, fitting, manufacturer and care of the costumes used in the video or film production. Also called the Wardrobe Department.
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