Types of Video Productions:
What Are the Different Categories of Video Productions

Types of video productions

What are the types of video productions...? Your very first step in video production is deciding on what type of video you're going to make!

Let's take a look at what types there are...!

The Types of Video Productions... As a Video Producer... What Type of Video Production Are You Doing?


The first question every video producer, professional or amateur, has to ask himself before he gets started...

What type of video am I doing?

Each type has a different slant and techniques on how to make it. So what's the first thing to know about these different types of production's?

Well... What kinds of video productions are there?

Let's see if we can break down, into broad categories, what types of video productions there are and what area they're used in.

We can then see how we can apply the video production process to each one of these types. It'll be a little different for each one.

Categories of Video Productions

* Below are... in my opinion... the broad categories of video productions. Let's take a look at them and see how the video production process can be used to produce great videos in all of these categories.

Corporate Video Productions...

One of the biggest beneficiaries of this golden age of video production is Business. The use of video in this area has skyrocketed in the last few years.

Some of the types of videos in this category include:

corporate videos
  • Corporate Videos
  • Webinars (recorded)
  • Culture Videos
  • Event Videos
  • Presentation Videos
  • PowerPoint Video

Business videos have become a key to having a successful and expanding enterprise!

Their use is an integral part of most companies communication strategies.

Related Articles – Corporate Video Production

Advertising, Sales and Marketing Videos...

It would be an understatement to say that the use of video in advertising, sales and marketing has exploded. Never before in history has there been such an emphasis in sales and marketing videos.

Their use has proven to be successful in educating customers on a particular product and boosting that product sales.

Sales and marketing videos

These videos go by many names ...  Here are just a few of the types of video productions used in this area:

  • Online Video Advertising
  • Promotional Videos
  • Testimonial Videos
  • Unboxing Video
  • Haul (shopping spree) Videos
  • Product Videos
  • Sizzle Reels
  • Advertising Video
  • Real Estate Video
Related Articles – Sales and Marketing Videos

  Related Articles:
Advertising, Sales and Marketing Videos  

What is Mobile Video Advertising?

What Is a Sizzle Reel?

Information Videos...

Information videos give the viewer specific information (the who, when, what, why, where and/or how-to) on on a specific subject.

Information videos

Here are a few of these types of videos:

  • Training Videos (How–to)
  • "Tips Series" Video (for a particular subject)
  • Explainer Video
  • Educational Videos
  • Infomercials

They are wonderful tools for training and education.

They can literally bypass language barriers and give the viewer the concept of what something is and/or how something is done. The viewer can become proficient in some aspect of the subject in minutes!

Entertainment Videos...

When we say entertainment videos...  The first thought would probably be Movies and Television... 

Entertainment videos

And quite rightly so as they have far surpassed any other type of entertainment form for popularity in this digital age but... There are others...

Here are just a few of the types of video productions in this category:

  • Music Videos
  • Travel Videos
  • Wedding Videos
  • Documentary Videos
  • Ceremonial Videos
  • Legacy Video

In this section however... were going to narrow the focus a bit to the types of entertainment videos that can be produced by either the amateur or professional video producer or videographer without the benefit of a major studio.

Related Articles – Making Entertainment Videos

  Related Articles:
Entertainment Videos  

The Freelance Videographer: How to Choose the Best One!


News Videos...

The use of video to relay news and information is one of the oldest uses of this medium. It can bring information and events straight to the viewer in a way more powerful than any other type of communication source.

News videos

Here are a few of the types of videos in this category that we will take a look at:

  • Digital (Online) Journalism videos
  • Interview Video
  • Video PSA (Public Service Announcement)

News and information videos give you the sounds and sights of the news events as if you were right there.

No need to imagine what might be going on... You can see it and hear it for yourself.

With the rapid advances in digital technology... There's more news gathering by videographers (amateur or professional) than ever before in history.  Anyone with a smart phone these days has the power to record news events... On the spot and in the moment... And then transmit them quickly and easily to a video platform where they can be viewed by millions.

Never before in history has the transmission of news events and information via video been faster!

These are the broad categories of types of video productions. It's a vibrant field… With new uses and variations on older uses being seen almost daily.

So... Now let's delve deeper into these types of video productions and see how you can produce a great video in any one of these areas!

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Have fun...!  Dan

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